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Faced with a choice of attempting to be a Korean 'me too' Toyota-style manufacturer of store bought cars or doing something just a little different, Hyundai took the choice to be a specialized niche player, manufacturers of quirky, individualistic cars.

In the little Atoz city car (that is provided with both a vertical tail along with a slightly rakier tail) to the Liberace-esque Centennial, Hyundai build cars that will get noticed.

Not necessarily for the right reasons, however they certainly be seen. When they have fun with a straight bat, because they have with the Coupe and Getz, they have it surprisingly right, too; those and also the older Accent are fine cars inside their classes, and therefore are on for a number of return business from satisfied customers.

The business's sport-leisure and multi-purpose vehicles likewise obtain a large amount of positive feedback from owners. Careful cost control in the factories in Korea help make sure that prices are kept right down to keen levels, which helps Hyundai's development in export markets - they are vital because of its continued well-being.

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