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Only a company using the self-confidence of Mercedes-Benz could cross a lot of social borders using its range of cars; Its competitors hive from the rarities and the expensive models into different divisions, but Mercedes-Benz (as arguably the earth's longest-established motor manufacturer) is content to let people who spend several thousand on the modest city car share exactly the same badge as people who spend thousands and thousands on a supercar; Vet the organization still has its detractors, people who consider this policy to not be a democratising process, but who instead view the mighty German maker as a company of supreme arrogance.

The main gripe is that the same company that sells the McLaren-built SLR also sells nearly all Europe's taxis.

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