Considering Fiat was traditionally perceived as being a trendsetter in the section of city cars, it is surprising that it has had the organization this long to go in the compact multi-use vehicle market.
Developed alongside the brand new Panda, and sharing a worthwhile number of key components (sufficient to keep development costs in check) Idea is cleanly-styled, while offering a really European choice to those who may think about purchasing a Yaris or the other small city cars, but don’t want a Far-Eastern product.
A high-command driving position, flexible interior and clean styling needs to be sufficient to fulfill most buyers.