A five-door family hatchback for the cost of a European city car, Rio follows the established Kia pattern of not breaking any new ground in relation to performance or driving appeal, but of providing excellent affordable.

Accommodation is nice, and also the entry-level car comes standard using the required basics of seats and radio; to obtain goodies including ac and power windows requires ascension from the model range.

Kia exists to satisfy requirements from the budget end from the market, and also the Rio may be the very quintessence of this rationale. Staying with the hatchback, instead of adding a sedan towards the range, may be the one thing that gets in the method of Rio’s success.